Sponsorship Success Academy

Be notified when Cohort 03 opens for enrolment

Get product updates and launch announcements as we prepare for the start of Cohort 03.

"My confidence is huge!"

Listen to Kimberly Cram - Team Principal of NASCAR's Cram Racing Enterprises - talk about her experiences of the Sponsorship Academy.

Our promise

We want you to succeed and for that to happen you need confidence, the right tools, and accountability. This is what you'll get from Racing Mentor in this course.

You will learn the step-by-step methods and frameworks needed to create a recognisable brand that makes sponsors come to you. In doing this, you’ll understand that the content you create and your consistency will lead to unexpected opportunities. You’ll leave this programme with tools, knowledge, and confidence that you will carry with you for the rest of your career.

The Transformation

We want to take you from where you are now, to a driver that commands attention. By gaining confidence in this way, you'll be able to find potential sponsors with ease and pitch to them with class.

Is this course for you?

The 90-Day Sponsorship Success Academy is for you if you want to…

Maximise the time you're able to spend on sponsorship - Let's work smarter instead of harder. We don't all have an abundance of time to spend on the sponsorship search, so let's look at ways to make the time you do spend as impactful as possible.

Be totally confident in what you offer - If you’ve read Get Paid to Race or consumed any other Racing Mentor content, you might know what to do in order to secure sponsorship but might still lack the self-belief to actually put yourself out there. This course is designed to give you the confidence to make giant leaps forward.

Take your career to the next level - No matter where you are, you’ll want to level up your racing career. Whether that means securing more sponsorship, finding more opportunities as a driver, or jumping up to your dream series, you’re in the right place.

Build a recognisable brand - Jess teaches the fundamentals of creating a brand that makes you stand out in a crowded market. Using the Influential Driver Framework you’ll learn exactly what it takes to reach influencer status.

Secure sponsorship - Let’s face it, securing funds to go racing is one of the biggest reasons you’re here. This course is so much more than a quick fix, it’s going to transform your career. But within that, you’re going to learn tips and tricks to secure sponsorship that you can put into practice immediately.

Have businesses come to you - Make enough noise and do enough impressive work and you won’t need to send endless pitches. This course will teach you to get in front of the right people, build relationships, and reach further than ever before so that when a business is ready, they make the first move.

"My confidence is through the roof. A complete night and day difference."

Listen as competitive drifter James Moore explains how the course helped him boost his confidence.

Be notified when Cohort 03 opens for enrolment

Get product updates and launch announcements as we prepare for the start of Cohort 03

What's included?

6 Modules
12 live video lectures across six modules, packed with our best insights, examples, and recommendations. All designed to streamline your sponsorship search to help get you to the next level. We'll show you exactly what works.

6 Deliverables
Assignments designed to level up the way you approach your brand and sponsorship while moving you towards some quick wins during the 90 days.

8 Templates
Specially formatted templates to help you hit the ground running with social posts, pitches, proposals, and more.

Template Library
Plus and Premium students will also get access to our library of 40+ templates to help with more niche needs.

Live Interaction
Learn alongside a cohort of peers from around the world as you give each other feedback and share ideas.

Guest Interviews
Curated, actionable case studies with drivers and other motorsport experts.

Homework Club
Regular sessions where you can work with the Racing Mentor team and others in the cohort to get things done.

Small Group Coaching Calls
On top of the live training, Premium students will get a weekly coaching call with Jess and a small group of other attendees to really drill down into your specific challenges and find relevant solutions.

NEW: Driver Case Studies
New for 2022, Plus and Premium students will get access to driver case studies that explain how they found success with sponsorship.

NEW: Self-paced Option
For the time-poor drivers out there, we're providing a self-paced course option. This removes all the community elements but gives you access to all recordings and basic templates to go through at your own pace.

Course Levels

Base

The base course includes all live sessions, homework club, a personalised learning plan and more.

Base

Plus

The Plus course gives you 1:1 training, access to 40+ templates, additional training, and more.

Plus

Premium

The Premium level gives drivers dedicated 1:1 support alongside coaching sessions in a small group.

Premium

Testimonials

“The structure of the course and supporting templates along with the interaction between host and all drivers has enabled me to completely understand how sponsors' minds tick, what they want out of the partnership, and how to put my own plan together. This has been a massively valuable exercise, I would highly recommend this course for anyone wanting to take their racing up a level.”

Oliver Stirling

“The results I got from the course were amazing. Firstly, I’m racing! I’m a normal guy who had a dream and made it come true through working with Racing Mentor.

"From the investment I’ve made into the course, I’ve had a 6000% return. The budget I needed to race a Ginetta was a five-figure sum and we’ve got there.”

Toby Trice

Background

The 90-Day Transformation grew from the Six Weeks to Success programme that was taught off the back of the Get Paid to Race book. SWtS is but a distant memory, though, as this cohort-based course is for drivers looking for that clear next level. We’ve taken what we’ve learned about sponsorship, motorsport, and how drivers succeed and turned that into something that’s going to transform your career.

We’ve created this in a way that means it doesn’t matter where you’re at. All that matters is that you're serious about making a career out of motorsport.

While we appreciate a little hustle, you’ve got better things to do than email companies over and over in the hope to get a couple of thousand from them. Our work in motorsport has shown us that there’s a better way full of personalised approaches, thought leadership, and building a brand so strong that people know to come to you. There’s still plenty of hard work involved but it’s not as punishing as the endless slog of sending cold emails.

Our goal with this course is to teach you simple ways to maximise your sponsorship efforts. That means showing you how to best use your time. So even if you only spend one hour a week on sponsorship, you'll still get results.

Full Curriculum

Welcome

Onboarding sesison recording

Onboarding session slides

Templates

Pitch template comments and notes

Templates

Guest Interviews

Sponsorship and social media with Pippa Mann

Motorsport insurance with Pete Lowndes-Burt of Sports Alive Ltd.

Brand

M1S1 - Niche

M2S2 - Social Media

Value

M2S3 - Offering Value

M2S4 - Delivering Value

Pitch

M4S9 - Pitching

M4S10 - Make the sale

Mindset

M5S11 - Build Confidence

Preview

M5S12 - Overcoming Challenges

Action Sessions

A1 - Plan of Action

A2 - LinkedIn for Sponsorship Success

A3 - Finding Sponsors Workshop

A4 - Researching Sponsors

A5 - Secure Press Coverage

A6 - Art of the Cold Pitch

a7 handling objections.mp4

Sponsorship Success Academy

Closed

Buy now

Course Options

Base Course

All live training sessions and replays
8 pitch, proposal, and social templates
Access to the homework club
Direct feedback from Racing Mentor
A personalised learning plan to help you track your progress

£299

Plus Course

Everything in the base course, plus:

Free entry into the next cohort
Access to the Template Library for 40+ more templates
Access to driver case studies on how they secured sponsorship
Access to pre-recorded interviews from experts
1:1 media training with a member of the Racing Mentor team

£549

Premium Course

Everything from the previous options plus:

Weekly group coaching call with Jess
1:1 support during the 90-days
Detailed proposal review

£979

Curriculum

Module One: Brand — This is the foundation of the course. We’ll spend time defining and honing your brand while also giving you the tools needed to help it stand out and reach new people. We'll take you through the ID Method to simplify your approach and help you build a brand quickly.

Module Two: Sponsors — Finding the right people to pitch to is tough. This module will guide you through the best ways to find prospects, understand their goals, start speaking to the right people, and make sure they're a good fit for your brand.

Module Three: Relationships — The relationships you build are the things that will make your racing career. Alongside a strong brand, this is one of the foundations of securing sponsorship. During this module, we’ll teach the Three Cs Framework to help you nail all of those relationship-building messages.

Module Four: Content — If you want to build trust with potential sponsors, you need to show them just how valuable you are. This module will cover getting in the press, thought leadership, social media, and more.

Module Five: Pitch — There’s an art to a compelling pitch and it’s so much more than just putting everything into an email. There’s a skill in knowing when a one-liner will work over a lengthy message.

Module Six: Mindset — Part of this transformation is confidence. We’ll spend a whole module working on your mindset to help you navigate the ups and downs of sponsorship and your racing career.

Testimonials

"Before the course, my approach was sporadic and I didn't do much research into companies. This changed dramatically after working with Racing Mentor. I set goals for myself, managed my time, and my success rate has gone far and above what I anticipated. I’ve even been able to secure a sponsor for 50% of my budget for the Mini JCW Challenge on the TOCA package, and several smaller ones to cover the rest."

Ryan Faulconbridge

"The course made me think about what I was doing very differently. Approaching sponsorship in a structured way, like a business, meant I was able to secure around 80% of my budget, which was around £120,000 - which wasn't too bad for six weeks of work.

"Go into the course with a really open mind and forget what you think you know about sponsorship."

Pete Bassill

Partners

Frequently Asked Questions

Will I get sponsors from this?
If you do the work, yes! While we can't make any guarantees - as it's down to you to make the proper effort - it's likely you'll secure sponsorship during the 90 days. During the Six Weeks to Success course, which this builds on, drivers were securing five-figure deals within that time. With 90 days, just think what you could achieve!

What time investment do I need to make?
During the first six weeks, there will be two 90-minute sessions per week. It's best if you can attend these live but you can watch the replays. You'll also be asked to join in with discussions within the community and work on the set assignments. It'll be intense but we promise it'll be worth it. Try and set aside at least four hours per week.

When does the course start?
Enrollment will open around September with the course starting in early October. We'll be sending out email updates as we're able to announce more.

What is a cohort-based course?
This means that you'll be learning alongside a cohort of other drivers. This means that everyone will be working through the course at the same time. The community aspect of this means you always have people to turn to for feedback, motivation, and ideas.

Will I get 1:1 coaching?
If you're on the Premium or Plus course, you'll get access to 1:1 media training. Premium students will also get small group coaching sessions with Jess.

Will Jess be able to give me feedback on my pitches?
Yes. Jess will be posting and commenting in the community so everyone can get personalised feedback on their pitches and other assignments.

Can I pay in installments?
Yes, every level of the course will allow you to pay in four installments.

Be notified when Cohort 03 opens for enrolment

Get product updates and launch announcements as we prepare for the start of Cohort 03