Sponsorship Success Academy

£249 or 4 monthly payments of £64

Sponsorship Success Academy - Self-paced

Course
34 Lessons

A self-paced version of the course for drivers short on time.

"My confidence is huge!"

Listen to Kimberly Cram - Team Principal of NASCAR's Cram Racing Enterprises - talk about her experiences of the Sponsorship Academy.

Our promise

We want you to succeed and for that to happen you need confidence, the right tools, and accountability. This is what you'll get from Racing Mentor in this course.

You will learn the step-by-step methods and frameworks needed to create a recognisable brand that makes sponsors come to you. In doing this, you’ll understand that the content you create and your consistency will lead to unexpected opportunities. You’ll leave this programme with tools, knowledge, and confidence that you will carry with you for the rest of your career.

The Transformation

We want to take you from where you are now, to a driver that commands attention. By gaining confidence in this way, you'll be able to find potential sponsors with ease and pitch to them with class.

Is this course for you?

The 90-Day Sponsorship Success Academy is for you if you want to…

Maximise the time you're able to spend on sponsorship - Let's work smarter instead of harder. We don't all have an abundance of time to spend on the sponsorship search, so let's look at ways to make the time you do spend as impactful as possible.

Be totally confident in what you offer - If you’ve read Get Paid to Race or consumed any other Racing Mentor content, you might know what to do in order to secure sponsorship but might still lack the self-belief to actually put yourself out there. This course is designed to give you the confidence to make giant leaps forward.

Take your career to the next level - No matter where you are, you’ll want to level up your racing career. Whether that means securing more sponsorship, finding more opportunities as a driver, or jumping up to your dream series, you’re in the right place.

Build a recognisable brand - Jess teaches the fundamentals of creating a brand that makes you stand out in a crowded market. Using the Influential Driver Framework you’ll learn exactly what it takes to reach influencer status.

Secure sponsorship - Let’s face it, securing funds to go racing is one of the biggest reasons you’re here. This course is so much more than a quick fix, it’s going to transform your career. But within that, you’re going to learn tips and tricks to secure sponsorship that you can put into practice immediately.

Have businesses come to you - Make enough noise and do enough impressive work and you won’t need to send endless pitches. This course will teach you to get in front of the right people, build relationships, and reach further than ever before so that when a business is ready, they make the first move.

"My confidence is through the roof. A complete night and day difference."

Listen as competitive drifter James Moore explains how the course helped him boost his confidence.

Testimonials

“The structure of the course and supporting templates along with the interaction between host and all drivers has enabled me to completely understand how sponsors' minds tick, what they want out of the partnership, and how to put my own plan together. This has been a massively valuable exercise, I would highly recommend this course for anyone wanting to take their racing up a level.”

Oliver Stirling

“The results I got from the course were amazing. Firstly, I’m racing! I’m a normal guy who had a dream and made it come true through working with Racing Mentor.

"From the investment I’ve made into the course, I’ve had a 6000% return. The budget I needed to race a Ginetta was a five-figure sum and we’ve got there.”

Toby Trice

Background

The 90-Day Transformation grew from the Six Weeks to Success programme that was taught off the back of the Get Paid to Race book. SWtS is but a distant memory, though, as this cohort-based course is for drivers looking for that clear next level. We’ve taken what we’ve learned about sponsorship, motorsport, and how drivers succeed and turned that into something that’s going to transform your career.

We’ve created this in a way that means it doesn’t matter where you’re at. All that matters is that you're serious about making a career out of motorsport.

While we appreciate a little hustle, you’ve got better things to do than email companies over and over in the hope to get a couple of thousand from them. Our work in motorsport has shown us that there’s a better way full of personalised approaches, thought leadership, and building a brand so strong that people know to come to you. There’s still plenty of hard work involved but it’s not as punishing as the endless slog of sending cold emails.

Our goal with this course is to teach you simple ways to maximise your sponsorship efforts. That means showing you how to best use your time. So even if you only spend one hour a week on sponsorship, you'll still get results.

Sponsorship Success Academy - Self-paced

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Curriculum

Module One: Brand — This is the foundation of the course. We’ll spend time defining and honing your brand while also giving you the tools needed to help it stand out and reach new people. We'll take you through the ID Method to simplify your approach and help you build a brand quickly.

Module Two: Sponsors — Finding the right people to pitch to is tough. This module will guide you through the best ways to find prospects, understand their goals, start speaking to the right people, and make sure they're a good fit for your brand.

Module Three: Relationships — The relationships you build are the things that will make your racing career. Alongside a strong brand, this is one of the foundations of securing sponsorship. During this module, we’ll teach the Three Cs Framework to help you nail all of those relationship-building messages.

Module Four: Content — If you want to build trust with potential sponsors, you need to show them just how valuable you are. This module will cover getting in the press, thought leadership, social media, and more.

Module Five: Pitch — There’s an art to a compelling pitch and it’s so much more than just putting everything into an email. There’s a skill in knowing when a one-liner will work over a lengthy message.

Module Six: Mindset — Part of this transformation is confidence. We’ll spend a whole module working on your mindset to help you navigate the ups and downs of sponsorship and your racing career.

£249 or 4 monthly payments of £64

Sponsorship Success Academy - Self-paced

Course
34 Lessons

A self-paced version of the course for drivers short on time.

Buy now

Testimonials

"Before the course, my approach was sporadic and I didn't do much research into companies. This changed dramatically after working with Racing Mentor. I set goals for myself, managed my time, and my success rate has gone far and above what I anticipated. I’ve even been able to secure a sponsor for 50% of my budget for the Mini JCW Challenge on the TOCA package, and several smaller ones to cover the rest."

Ryan Faulconbridge

"The course made me think about what I was doing very differently. Approaching sponsorship in a structured way, like a business, meant I was able to secure around 80% of my budget, which was around £120,000 - which wasn't too bad for six weeks of work.

"Go into the course with a really open mind and forget what you think you know about sponsorship."

Pete Bassill

Partners

Frequently Asked Questions

Will I get sponsors from this?
If you do the work, yes! While we can't make any guarantees - as it's down to you to make the proper effort - it's likely you'll secure sponsorship during the 90 days. During the Six Weeks to Success course, which this builds on, drivers were securing five-figure deals within that time. With 90 days, just think what you could achieve!

What time investment do I need to make?
During the first six weeks, there will be two 90-minute sessions per week. It's best if you can attend these live but you can watch the replays. You'll also be asked to join in with discussions within the community and work on the set assignments. It'll be intense but we promise it'll be worth it. Try and set aside at least four hours per week.

When does the course start?
Enrollment will open around September with the course starting in early October. We'll be sending out email updates as we're able to announce more.

What is a cohort-based course?
This means that you'll be learning alongside a cohort of other drivers. This means that everyone will be working through the course at the same time. The community aspect of this means you always have people to turn to for feedback, motivation, and ideas.

Will I get 1:1 coaching?
If you're on the Premium or Plus course, you'll get access to 1:1 media training. Premium students will also get small group coaching sessions with Jess.

Will Jess be able to give me feedback on my pitches?
Yes. Jess will be posting and commenting in the community so everyone can get personalised feedback on their pitches and other assignments.

Can I pay in installments?
Yes, every level of the course will allow you to pay in four installments.