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Racing Mentor/Sponsorship Success Academy Cohort 002 - Plus
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  • £649 or 4 monthly payments of £166

Sponsorship Success Academy Cohort 002 - Plus

  • Closed

A transformational 90-day programme that will give you the skills needed to succeed in your career as a racing driver.

Everything in the base course, plus:
  • Free entry into the next cohort
  • Access to the Template Library for 40+ more templates
  • Access to driver case studies on how they secured sponsorship
  • Access to pre-recorded interviews from experts
  • 1:1 media training with a member of the Racing Mentor team
Buy now

Our promise

You will learn the step-by-step methods and frameworks needed to create a recognisable brand that makes sponsors come to you. In doing this, you’ll understand that the content you create and your consistency will lead to unexpected opportunities. You’ll leave this programme with tools, knowledge, and confidence that you will carry with you for the rest of your career.

Background

The 90-Day Transformation grew from the Six Weeks to Success programme that was taught off the back of the Get Paid to Race book. SWtS is but a distant memory, though, as this cohort-based course is for drivers looking for that clear next level. We’ve taken what we’ve learned about sponsorship, motorsport, and how drivers succeed and turned that into something that’s going to transform your career.

We’ve created this in a way that means it doesn’t matter where you’re at. Whether you’re just starting out and searching for sponsorship or already have a healthy team of partners on board, this course will give you what you need to grow.

Motorsport promises drivers money for stickers on cars but it doesn’t work like that and while we appreciate a little hustle, you’ve got better things to do than emailing companies over and over in the hope to get a couple of thousand from them. Our work in motorsport has shown us that there’s a better way full of personalised approaches, thought leadership, and building a brand so strong that people know to come to you. There’s still plenty of hard work involved but it’s not as punishing as the endless slog of sending cold emails.


Is this course for you?


The 90-Day Transformation is for you if you want to…

Build a recognisable brand - Jess teaches the fundamentals of creating a brand that makes you stand out in a crowded market. Using the Influential Driver Framework you’ll learn exactly what it takes to reach influencer status.

Take your career to the next level - No matter where you are, you’ll want to level up in your racing career. Whether that means securing more sponsorship, finding more opportunities as a driver, or jumping up to your dream series, you’re in the right place.

Be more confident in what you offer - If you’ve read Get Paid to Race or consumed any other Racing Mentor content, you might know what to do in order to secure sponsorship but still might lack the confidence to actually put yourself out there. This course is designed to give you the confidence to make giant leaps forward.

Secure sponsorship - Let’s face it, securing funds to go racing is one of the biggest reasons you’re here. This course is so much more than a quick fix, it’s going to transform your career. But within that, you’re going to learn tips and tricks to secure sponsorship that you can put into practice immediately. 

Have businesses come to you - Make enough noise and do enough impressive work and you won’t need to send those endless pitches. This course will teach you to get in front of the right people, build relationships, and reach further than ever before so that when a business is ready, they make the first move.


  • £649 or 4 monthly payments of £166

Sponsorship Success Academy Cohort 002 - Plus

  • Closed

Be the first to know when the course is open for registration.
Buy now

Testimonials

“The structure of the course and supporting templates along with the interaction between host and all drivers has enabled me to completely understand how sponsors' minds tick, what they want out of the partnership, and how to put my own plan together. This has been a massively valuable exercise, I would highly recommend this course for anyone wanting to take their racing up a level.”

Oliver Stirling

“The results I got from the course were amazing. Firstly, I’m racing! I’m a normal guy who had a dream and made it come true through working with Racing Mentor. 

"From the investment I’ve made into the course, I’ve had a 6000% return. The budget I needed to race a Ginetta was a five-figure sum and we’ve got there.”

Toby Trice

What's included?

6 Modules
Live video and slide-based lectures packed with Jess’s best insights, examples, and recommendations.

8 Deliverables
Assignments designed to level up the way you approach your brand and sponsorship.

12 Templates
Specially formatted templates to help you hit the ground running with social posts, pitches, and more.

Live Interaction
Learn alongside a cohort of peers from around the world as you give each other feedback and share ideas.

Guest Interviews
Curated, actionable case studies with drivers and other motorsport experts.

Homework club
Regular sessions where you can work with the Racing Mentor team and others in the cohort to get things done.

Exclusive group coaching calls (premium version only)
A weekly coaching call with Jess and a small group of other attendees to really drill down into your specific challenges and find relevant solutions.


Curriculum

Module One: Brand — This is the foundation of the course. We’ll spend time defining and honing your brand while also giving you the tools needed to help it stand out and reach new people.

Module Two: Offering — This is where we encourage you to think outside the box. As a racing driver, you have so much more to offer than stickers on a car and some race weekend tickets.

Module Three: Relationships — The relationships you build are the things that will make your racing career. Alongside a strong brand, this is one of the foundations of securing sponsorship. During this module, we’ll teach the Three Cs Framework to help you nail all of those relationship building messages.

Module Four: Research — Even when a potential sponsor comes to you saying they want to work with you, you still need to be able to research them. In this module, we’ll show you how to uncover a business’s goals for more success whether you’re cold pitching or presenting to a warm lead.

Module Five: Pitch — There’s an art to a compelling pitch and it’s so much more than just putting everything into an email. There’s a skill in knowing when a one-liner will work over a lengthy message.

Module Six: Mindset — Part of this transformation is confidence. We’ll spend a whole module working on your mindset to help you navigate the ups and downs of sponsorship and your racing career.


Table of contents

Welcome

Driver Interviews

Cristiana Oprea: rally driver and influencer
Sponsorship and social media with Pippa Mann
Ryan Faulconbridge on getting to the TOCA package
A chat with Abbi Pulling and her dad Andy
Alex Brundle on his career so far

Guest Interviews

What you need to know about contracts, with sports lawyer Genevieve Gordon-Thomson
Jake Sanson on standing out in the media

Template Library

Base templates - Comments and notes
Base templates
Out of the box templates
Social pitch templates